Of late, the term “Pan-India Cinema” has been doing rounds in tinsel town. Ever since the success of Baahubali, filmmakers in Tollywood have strived for a countrywide release of their films by crossing regional barriers. As this trend picked up, even small films these days are pitched as Pan-India releases. However, not every film could justify this tag; many of these films could not reach the expected goals. This mixing result of both failure and success didn’t deter the filmmakers and actors from running behind this Pan-India tag, often at the cost of quality and cultural relevance in providing content.
Within this trend, famous spiritual speaker and Padma Shri awardee Garikapati Narasimha Rao has commented on Pan-India movies, which are getting viral in social media. It is within this trend that the famous spiritual speaker, Padma Shri awardee Garikapati Narasimha Rao, has commented on movies that are going viral on Pan-India social media. During the 55th anniversary of the NTR Cultural Association, speaking at the event, Garikapati shared some things that this legendary actor and politician, named Nandamuri Taraka Rama Rao,.
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He recalled a story narrated by close associates of NTR, underscoring the principles and commitment to Telugu-born cinema by the late actor. He said that during NTR’s time, he was offered a huge amount—one crore rupees—for playing the roles of Lord Krishna and Lord Rama in Hindi films. But NTR declined the offer and stated that there were many stories about these gods yet to be portrayed and it had to be in Telugu. There was a belief in him that his language had to gain something because of his performances, not just him. Reports have quoted NTR replying at one of the offers, “Why a crore? Pay me ten lakhs and make these films in Telugu. My language will benefit from it through my diction, and that’s what matters.”
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Hum Garikapati’s words spelled some. because they brought out how NTR is more serious about safeguarding and promoting his cultural heritage through cinema rather than running after pan-Indian markets at the cost of his linguistic and cultural identity. His comments opened up a debate on social media as to what the Pan-India label is worth and why in today’s film industry.
It serves as a lesson to be true to one’s roots when the most lucrative things come knocking at the door. For a Pan-Indian wave blowing into the Indian film industry, Garikapati gives an opportunistic message to balance ambition with cultural integrity.
