In order to aggrandize the traditional medicine industry, Prime Minister Narendra Modi announced that soon India is going to instigate the ‘AYUSH mark’ which will be useful to recognize quality AYUSH products manufactured in the country. He also announced while speaking of “Heal in India” that a special visa category will be set up soon for those who want to travel to the country to make use of AYUSH therapies.
AYUSH indicates Ayurveda, Homeopathy, Naturopathy, Siddha, Unani, and Yoga. India has a central ministry dedicated to these stand-in medicine systems. The AYUSH mark will be given to the products vetted using the latest technology. This will fill trust in people of the world that they are procuring quality AYUSH products.
Modi said that Traditional medicine aided ameliorate tourism in Kerala. This power is in entire India, in every corner of India. ‘Heal in India’ can become a big brand in this decade. Wellness centers based on Ayurveda, Siddha, Unani, etc, can be very well-liked. The special ‘AYUSH visa’ will help those who deserve traditional treatments in India. He also said, “This is an era of unicorns in India. In 2022, 14 start-ups joined the unicorn club from India so far. I am sure unicorns will emerge from our AYUSH start-ups within a short time.”
The government is also looking to modernize and enlarge the AYUSH e-market portal to connect farmers with entities that make AYUSH products. Medicinal plants can become good sources to increase farmers’ income.