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“Salaar: Part One- Ceasefire” Dominates the Box Office Landscape

Directed by Prashanth Neel, ‘Salaar: Part One- Ceasefire’ featuring Prabhas, Prithviraj Sukumaran, and Shruti Haasan has made a significant impact since its release on December 22. The anticipation surrounding the film was palpable, and its performance lived up to expectations.

The film’s box office prowess was evident from its staggering opening day collection of Rs 95 crore. This feat is particularly noteworthy considering its dominant performance in specific regions. Notably, Andhra Pradesh and Telangana emerged as strongholds for ‘Salaar’, contributing a whopping Rs 70 crore. Impressively, the film enjoyed an 88.93% occupancy rate in Telugu areas. Karnataka and Kerala also showed substantial support, with collections amounting to Rs 12 crore and Rs 5 crore, respectively. What’s more, ‘Salaar’ has outshone other major releases of 2023, including ‘Pathaan’, ‘Jawan’, and ‘Animal’.

Delving into the essence of ‘Salaar’, the film is crafted to be a two-part cinematic saga. While the first part is christened ‘Salaar: Part 1 – Ceasefire’, the subsequent installment is titled ‘Shouryaanga Parvam’. The narrative showcases Prabhas in a formidable role as Deva/Salaar, Prithviraj Sukumaran portraying Varadharaja Mannar, and Shruti Haasan embodying the character of Aadya. To maximize its reach and appeal, ‘Salaar’ saw a multilingual release across Telugu, Hindi, Tamil, Malayalam, and Kannada languages. Despite facing competition from Shah Rukh Khan’s ‘Dunki’, the overwhelming success of ‘Salaar’ underscores its undeniable resonance with audiences.

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