OTT Issue for Megastar Chiranjeevi’s “Vishwambhara” Movie
Once upon a time, tickets for Megastar Chiranjeevi's films were sold on the black market during their opening week, reflecting his immense popularity. Even his less successful films were guaranteed to achieve minimum revenue. Chiranjeevi
The Debate of Theatrical Success vs. OTT Convenience: A Producer’s Perspective
Is proximity to the audience still a guarantee of success? The traditional belief within the film circuit has been that the closer it is to the average audience, the bigger the hit. The belief is