Gulf Oil on-boarded popular Indian women cricketing star and current vice-captain, Smriti Mandhana, as its new brand ambassador. With this, Gulf Oil becomes the first company in the lubricant space to appoint a woman cricketer as ambassador to represent the organization and its ethos. Smriti Mandhana will join famous cricketers and current brand ambassadors Mahendra Singh Dhoni and Hardik Pandya.
Commenting on the decision to rope in Smriti as brand ambassador in a press release, Ravi Chawla, MD and CEO, Gulf Oil Lubricants said, “In the recent past, we have witnessed a surging demand for our products from a new audience segment. As an organization that is determined to lead with the evolving times, we seek to strengthen our brand recall among women vehicle owners in India. The remarkable Smriti Mandhana was a natural choice for us as she shares a lot of synergy in values with Gulf Oil. We have a long history of associating with top athletes in the country. Smriti undoubtedly enjoys a high level of popularity and credibility in the cricketing world at large. We believe this association will help us connect with consumers across the spectrum, male and female audiences alike, reinforcing our brand philosophy and enhancing our engagement with the sport of cricket.”
Speaking on the association, Cricketing star Smriti Mandhana said, “I am excited to be associated with Gulf Oil, an iconic lubricant brand that has earned the trust of Indian consumers over the years for its product quality and service. Gulf, as a brand, has a long-standing association with performance sports and I am proud to be a part of the brand that has a great following among a young consumer base. I am thrilled to be joining MS Dhoni and Hardik Pandya in the lineup and look forward to our journey together.”