Smile makeover brand Toothsi has roped in Anushka and Virat as brand ambassadors to promote and encourage the adoption of new-age teeth straightening clear aligners. The star power couple will work with the brand to build a connect with users across all key markets.
In a country where teeth misalignment and smile issues are not taken too seriously, Toothsi has taken on itself to spotlight these issues. Anushka and Virat have always been strong advocates of health and confidence which resonates with toothsi’s mission. The company offers a modern, tech-backed solution in the form of clear aligners that are discreet and can be used at one’s home to straighten teeth within six to eight months. In addition, customers can book a scan, get updates, and monitor treatment progress through the brand’s app, informed a press release from Toothsi, announcing Virushka as brand ambassadors.
“The talented duo Virat and Anushka personify youth and confidence with which our target audience can easily identify. Daring and fiercely talented Anushka and Virat, with their gorgeous smiles and bold, spirited personality are the perfect fit for our brand. We believe together, we can take the brand to the next level and create awareness about new-age teeth straightening solutions,” said Dr Arpi Mehta Shah, Co-Founder and Chief Executive Officer (CEO), toothsi.
Commenting on the tie-up criicket icon Virat Kohli said, “To me, trust and reliability are crucial for success not only in the game of cricket but in all aspects of my life. toothsi too has proven to be a dependable brand for people looking for smile makeovers and we are delighted to join the brand and partner with them in their wonderful mission to enable affordable smile makeovers for everyone.”